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Google is the most popular search engine in the world with a market share of 87.6% as of April 2012 but often, finding what you are looking for in Google can be a challenge. It's not uncommon that we often have to alter the search terms several times in order to find exactly what we are after.
Google Instant now sends out results faster than the speed of type which can help by narrowing your search quicker, rather than going through page after page of results.
Whilst Googles' mission may be to "organise the world‘s information and make it universally accessible and useful", many would agree that a little bit of extra help can't hurt! Here is some basic information on Google searches which may help to speed up the process for you.
[online marketing] A completely regular Google UK search includes a generic key phrase - in this case, ‘online marketing'. This search will return pages with the words ‘online' and/or ‘marketing' in them; in the title, the content or the anchor text used to link to the page.
["online marketing"] Searches for pages with the entire phrase ‘online marketing' on them - either in the title or used in the anchor text to link the page. The words must be next to each other and in the exact same order (known as an exact phrase match).
[online or marketing] Finds pages with the words ‘online' or ‘marketing' on them, in the title, or used in the anchor text to link the page.
[define: online marketing] This will give you definitions for the phrase [online marketing] and links to pages with definitions.
This allows you to limit the scope of the sites/ information you're searching for.
[web development:artdivision.co.uk] Searches on the site "artdivision.co.uk" for pages containing the phrase "web development".
[intitle:web development site:artdivision.co.uk] Searches on the site "artdivision.co.uk" for pages with the phrase "web development" in the title.
Looking for a specific file? Use [marketing filetype:pdf intitle:social media 2005..2010] It will search for PDF files with the word "marketing" on the document/ in the title/ in the anchor text to the document. The title will include the phrase social media and the document will include numbers from 2005 to 2010.
[link:artdivision.co.uk] Searches for all the websites that link to artdivision.co.uk.
Did you know, Google can answer your specific questions! It's not always 100% correct, but almost...Here are a few examples:
[population Spain] the population of Spain
[capital Thailand] the capital of Thailand
[currency Australia] the currency of Australia
[language Morocco] the language in Morocco
« Back to News | Published: 01/05/12