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by Nelly Berova, Online Marketing and SEO
When you begin with SEO, it is important to quickly understand the basics of SEOC (SEO Competiton). This figure demonstrates the amount of web pages that are indexed within Google for the phrase that you are hoping to optimise for.
It is important to consider the role that SEO Competition plays in Google ranking.
When deciding in which order to rank websites on any results page, Google takes a number of factors into account. SEOC usually refers to the amount of pages indexed within Google for that particular phrase. However, further investication into competition levels is needed to gain a well rounded picture of Google's ranking methods and how they'll affect you. Google emplys a complex method when ranking sites, it isn't just based around on-site optimisation, other factors are also taken into account.
When choosing a keyword you should firstly compare the number of pages that Google has indexed for that keyword with the amount of monthly searches that there are for that term. After this, you should take a closer look at the top ten results displayed on Google's first results page.
After this you should investigate each of the site's listed within Google's top ten and find out their Page Rank score. This will help to assess their online authority.
In addition, finding out the amount of back lins a site has will enable you to compare this figure to your own. This will give a good picture of the competition level you are facing, but keep in mind that 1000s of links from low authority sites will not help your competitior, despite their number being higher. If you have less links from solid reputable sites then you will win this round. Links from .edu and .gov sites will always be the strongest.
If your competitors are listed with directories such as Dmoz or Yahoo, then Google will award them extra points. This can be difficult to find out but any SEO agency should be able to give you this information if you are their client.
Finally, look at the meta-data of each well ranking competing site . Make sure that your meta-title, description, H1 tag and friendly URL are better optimised than theirs!
« Back to News | Published: 31/07/11