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Article Marketing: minimal effort, low cost and proven results
What SEO technique achieves four objectives in one?
by Nelly Berova, MD of Art Division Ltd
It drives traffic back to websites, reaches highly targeted visitors, generates more interest in products and services and creates a higher Google visibility.
It sounds a little too good to be true, but the answer is article marketing, a hugely effective SEO technique that businesses really cannot afford to overlook.
Statistics show that most Google users (63%) click on the first listing their search engine returns, so getting to the top of the ranks should be a huge priority.
So how do you move up into that all important pole position? Article marketing is one way of achieving this; it optimises your site and helps to bring your website into first place.
In brief, article marketing is the practice of creating great quality articles that offer value to readers and that in turn drive traffic to a website. Used alongside a specialist licensed software tool, it's really that straightforward.
Articles should be informative, support your business and emphasise you as the "go to" expert in your field. For example, a garden centre might capitalise on the trend of growing your own fruit and vegetables, offering tips and advice to novices. A cake decorator may create a step by step tutorial on how to craft beautiful sugar roses. All of added value to potential customers.
As well as promoting your company and its services and products, the articles need to be of high quality - vitally important so you don't devalue your business. Each article then contains a backlink and your company details.
This quality content is promoted and distributed across the web. Every time your article is published by a third party, etiquette dictates a link to your website and company details must appear alongside.
You re-use this copy across various online media - blog posts, tweets or Facebook updates. The key is also to keep up the momentum and produce regular quality content articles.
Pretty straightforward, hugely cost effective and hugely beneficial.
For more information call Nelly on 0845 017 7525 or email visit www.artdivision.co.uk
« Back to News | Published: 13/07/10